- Credit: Torque.com.sg

Why The Brilliant NSX Is Failing

The tragic story of a stunning supercar.

2y ago
49.4K

Introduction

The second generation Honda NSX has been on sale since 2016 and the car is excellent, however it is not selling as well as everyone anticipated. Last year in the US, Acura only sold 170 units of the NSX during 2018 according to Carsalesbase.com. Meanwhile, Audi sold 927 units in the same year. Finally, Lamborghini claim they sold 1,761 units of the Urus SUV.

Let us explore why the NSX is not selling as well as anticipated.

Credit: Carsales.com.au

Credit: Carsales.com.au

Exterior Styling

There is no doubt that the NSX is a great looking vehicle, despite its steep price tag. It's futuristic like the original concept and it sits well amongst a garage of Ferraris and Lamborghinis. The LED headlights, subtle chrome accents and large exhaust all contribute to the car's styling. Butterfly doors would enhance the car's presence but are not necessary.

The McLaren 570S Coupe does stand out more in the crowd due to its broader colour palette and doors.

Credit: Autocar

Credit: Autocar

Interior Craftsmanship

It's mostly great, more functional than stunning. The red leather is attractive, the seats are supposedly comfortable and it's more 'normal' to live with than a 570S or Lamborghini Huracan. That may be the problem though at this price point, buyers do not want an interior that shares switchgear with a base model Civic.

The digital gauge cluster is awesome, it's a shame there is too much plastic in the cabin though. Overall the interior just scrapes past supercar Whether it's better than the GT-R and 570s is up to you to decide.

Credit: Automobile Dimension

Credit: Automobile Dimension

Performance & Engineering

The NSX produces 573hp from a 3.5L twin-turbocharged hybrid V6, allowing the car to accelerate to 62mph in 2.9 seconds with a top speed of 191mph (307kph). All these numbers are very impressive for a V6 and well done to Honda for achieving them.

The car laps the Nurburgring in 7:36:00, which is respectable but slower than a Porsche 911 Turbo, Audi R8 V10 and even the Nissan GT-R, which is almost 10 seconds quicker.

Credit: Motor Trend

Credit: Motor Trend

Pricing & Comparison

The NSX starts from $157,500 USD.

The 570S from $188,600 is slightly cooler.

The Porsche 911 Turbo (991) from $161,800 is more luxurious and faster on track.

The Audi R8 from $164,900 and is brilliant all-around and faster.

The Nissan GT-R from $99,990 is far less expensive and faster.

Credit: Motor Authority

Credit: Motor Authority

Conclusion & Answer

It seems that the NSX is a great car but is priced too highly. It meets the supercar criteria, it's fast, heritage-rich and exclusive. Unfortunately, the competitors are brilliant cars too.

Unless they boost the power and make the car legendary on the racetrack, or make it more exciting inside and out, the price must be lowered.

Thanks for reading, share your thoughts in the comments.

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Comments (86)

  • www.youtube.com/watch?v=svyg-h_3iD8

    Honda HSV-010 was going to be the 2nd gen. NSX before the decided to go with the current mid-engined hybrid. Watch the video and see what they (and what you) missed.

      2 years ago
    • Very interesting and thank you for sharing Hajime!

        2 years ago
    • The V10 if released in the late 2000s would have been epic, economic downturn killed it unfortunately. They could have delayed the release perhaps. Sound is spot on

        2 years ago
  • It is so perfect, that it is simply boring. That's the main reason.

      2 years ago
  • The reason why is because it's a Honda and most people who buy these cars aren't enthusiasts, so can't get past that hurdle.

      2 years ago
  • Price to high

      2 years ago
  • Itโ€™s a beautiful car and an amazing piece of engineering. Itโ€™s a crazy world where people who would rather have an SUV with a supercar badge outnumber those who would rather have a supercar 10 to 1.

    The biggest surprise reading this for me wasnโ€™t that the NSX was struggling to find orders, it was that the Urus had found so many.

      2 years ago
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