Why The Brilliant NSX Is Failing
The tragic story of a stunning supercar.
The second generation Honda NSX has been on sale since 2016 and the car is excellent, however it is not selling as well as everyone anticipated. Last year in the US, Acura only sold 170 units of the NSX during 2018 according to Carsalesbase.com. Meanwhile, Audi sold 927 units in the same year. Finally, Lamborghini claim they sold 1,761 units of the Urus SUV.
Let us explore why the NSX is not selling as well as anticipated.
There is no doubt that the NSX is a great looking vehicle, despite its steep price tag. It's futuristic like the original concept and it sits well amongst a garage of Ferraris and Lamborghinis. The LED headlights, subtle chrome accents and large exhaust all contribute to the car's styling. Butterfly doors would enhance the car's presence but are not necessary.
The McLaren 570S Coupe does stand out more in the crowd due to its broader colour palette and doors.
It's mostly great, more functional than stunning. The red leather is attractive, the seats are supposedly comfortable and it's more 'normal' to live with than a 570S or Lamborghini Huracan. That may be the problem though at this price point, buyers do not want an interior that shares switchgear with a base model Civic.
The digital gauge cluster is awesome, it's a shame there is too much plastic in the cabin though. Overall the interior just scrapes past supercar Whether it's better than the GT-R and 570s is up to you to decide.
Credit: Automobile Dimension
Performance & Engineering
The NSX produces 573hp from a 3.5L twin-turbocharged hybrid V6, allowing the car to accelerate to 62mph in 2.9 seconds with a top speed of 191mph (307kph). All these numbers are very impressive for a V6 and well done to Honda for achieving them.
The car laps the Nurburgring in 7:36:00, which is respectable but slower than a Porsche 911 Turbo, Audi R8 V10 and even the Nissan GT-R, which is almost 10 seconds quicker.
Credit: Motor Trend
Pricing & Comparison
The NSX starts from $157,500 USD.
The 570S from $188,600 is slightly cooler.
The Porsche 911 Turbo (991) from $161,800 is more luxurious and faster on track.
The Audi R8 from $164,900 and is brilliant all-around and faster.
The Nissan GT-R from $99,990 is far less expensive and faster.
Credit: Motor Authority
Conclusion & Answer
It seems that the NSX is a great car but is priced too highly. It meets the supercar criteria, it's fast, heritage-rich and exclusive. Unfortunately, the competitors are brilliant cars too.
Unless they boost the power and make the car legendary on the racetrack, or make it more exciting inside and out, the price must be lowered.
Thanks for reading, share your thoughts in the comments.