Let’s go back to 2002 for a moment. Porsche had just revealed the Cayenne to the world and it was welcomed with a mixed reaction. Some said it was ugly (it was for the first generation ok), some said it wasn’t a real Porsche and some said it was cool and unique. Whatever the opinions were at the time, it sold. It sold really well in fact, so well that it basically saved Porsche. Without the Cayenne, we wouldn’t have things like the Panamera, the Cayman GT4 or the 918 Spyder. It generated enough income for the company to produce these models and I am grateful for it.
I believe that the new Lamborghini Urus will do the same for Lamborghini. For the longest of time, they’ve only had two model lines being their smaller V10 powered sport cars and the V12 powered supercars. Sure, these models sell well but not enough to make money to ensure they are competitive to the strong competition from Ferrari, McLaren, Aston Martin and other rivals.
I love the cars Lamborghini make as they just seem that much more special than the equivalent Ferrari but they’re model range needs to be expanded ever so slightly.
The Urus is bound to sell incredibly well to the intended audience and may even outsell the Bentayga that it’s based on due to the fact that it has the Lamborghini name on it. Lamborghini have made so many cool concept cars over the years and two of which should have made production. These two cars are the 2008 Estoque sedan with the engine from the Gallardo, and the 2014 Asterion LPI 910-4 hybrid grand tourer. Both of those cars could be put into production thanks to the Urus being a volume seller for the company.
I’m not the biggest fan of the Urus as I think it’s straight up ugly but then again, I thought the same of the original Cayenne. Saying that, if I was spending upwards of £150,000 on a SUV, I’d go and buy a maxed out Range Rover as that combines luxury, refinement and off road performance into one package. And let’s not forget that at the end of the day, the Urus is just a dressed up VW Touareg…which starts at £45,000 or so.
Now, I would love to see a road going Asterion. That thing is one of the coolest things I’ve seen in a long time being an AWD, V10 hybrid powered GT. Besides, when it was revealed three years ago, it looked near enough road ready. It’s pretty much a modernised Espada and to me, that is cool.
Let me know in the comments below of what you think Lamborghini should make next, now that the Urus is out. The Asterion? A modernised Miura? A smaller, V8 powered sports car to slot under the Huracan?