Why Videogames and Toy Cars are creating more petrolheads than before
How Videogames and diecast models are doing a superb job introducing younger petrolheads to cars from the past.
I unlike many people my age didn't have internet until I was 12, therefore my main source for car information; which was a growing passion ever since I knew what a car looked like; were either magazines or videogames.
I must've read hundreds of magazines between age 6 and 12 before I eventually got internet and I already knew a lot about cars, because I of course paid more attention to that kind of reading than to my school materials. And it was because of magazines that I found my love for so many european cars that almost nobody except car people knew about back in the day, such as the Pagani Zonda, the Koenigsegg CC8S, and the almighty Bugatti Veyron.
But it wasn't until I got Internet that I really got to learn a lot about cars from the 80's and 90's, cars that were conceived in a time before worldwide information got to the palm of your hand in a matter of seconds. It wasn't until after that, that I fell in love with the entire culture dedicated to High Performance Wagons, classic rally cars and pretty much every interesting car conceived before 2002.
And it dawned on me, Kids have it a lot easier these days!
It isn't a complain, but more of an exciting statement, because I think one of the greatest fears of everyone past their youth is that what they once considered cool, may never be relevant again, which is of course what nostalgia eventually profits of, and the reason of this article.
Kids these days are playing Forza and learning at the same time, sure they know already what a Ferrari and Lamborghini are, but playing they learn about such majestic cars, like the Mercedes CLK GTR, the Alfa Romeo 33 Stradale, and even the freaking Reliant Robin. Cars that otherwise may never be that interesting to them.
Alfa Romeo 33 Stradale in Forza Horizon 4
Videogames are pushing to build a richer car culture by appealing to every type of car people existing, and by doing so, are in turn teaching kids about a lot of cars they never couldn't even imagine. These are great news to every type of petrolhead around the world, because not only it depicts their favorite particular type of car, but are also expanding the amount of people who love it.
Hot Wheels and many diecast companies are of course jumping into this trend by selling many iconic cars from the 80's and 90's, and their main goal of course is people who grew up idolizing these cars, like the GMC Syclone, which is and entire icon for pickup enthusiasts, sleeper enthusiasts, turbo enthusiasts, but never as popular among younger kids like supercars. Now because of this, Kids will grow up loving a truck that existed decades before they were born, which was an honor only iconic sports cars and supercars really had.
GMC Syclone Hot Wheels Premium
Hot Wheels premium is of course focused towards older clients but let's be honest, every age of petrolhead buys HotWheels, so Kids are also buying classic cars, iconic Rally Champions, Supercars from the 70's and 80's, and are unknowingly preserving a culture that has existed since their own parents were their age, uncanny, but wonderful nevertheless.
In order to learn about cars before, you really had to like them in order to read about them, you had to like magazines, and specifically learning about your dream car required you to search sometimes exhaustively for information about it. Nowadays, just videogames alone have a lot more information regarding them than magazines used to print about them, which is something nobody could've foreseen 35 years ago when they were the main source for information.
The current age of technology is delivering petrolheads every minute, since the moment they can google the name of a car, a little kid becomes hooked into this entire culture, no limits on the information they can find, and driving them in the virtual world is an easy thing to do on pretty much any modern videogame available. Car culture is expanding and is lovely to see 10 year olds learning about cars like the E30 M3 or the RS2 in a way that they can see how much have they evolved and to appreciate them for what they stood for all those years ago.
Truth be told I envy these kids a little, because at 8 years old I would've loved to learn about the mythic pickup who beat the Ferrari 348 on a drag race, or about the legendary Lancia who beat Audi right when they were the Rally Champions. Let's just hope these kids keep Car culture alive in the years to come, as with the current and future landscape aiming to replace all cars with electric vehicles, we're gonna need true petrolheads to keep this passion burning and pass the torch to the future generations.