Why we need to convince more women that Burberry is better in a Bugatti
And no, it's not to increase the number of models lounging on motors...
If like me, you’re planning on attending an upcoming fashion festival (VAMFF hits Australia next week) to lust over the latest Balmain and Balenciaga, then chances are you know a thing or two about beautiful clothes. Whilst my friends can describe in finite detail the latest Dion Lee dress, or where to find a bargain Coach handbag, very few of them could pick out a classic Porsche 911 or Jaguar E-Type.
And yes, I am painfully aware of the cost discrepancy between a Burberry trench coat and a Bugatti Chiron, however as most DriveTribe readers know one can equally appreciate the shared level of craftsmanship, quality of materials and eye-catching design.
Research from the US shows that ‘modern-day’ women are feeling more confident about purchasing a car than our predecessors, however we’re 91% less likely to purchase a Ferrari than a man, and according to Cars Guide Australia are more prudent shoppers.
Manufacturers are beginning to understand the power of influence women have in major purchase decisions, however with almost every second car being either a Ford Territory or Mazda CX-9, it’s time we begin encouraging other women to appreciate luxury vehicles, before we wake up in a world full of dull 7-seater SUVs.
And if I hear another, “It just gets me from A to B” I might just cry...
So start inviting your friends to drive days, go out on a test drive adventure and start talking about your passion for beautiful cars. After all, why should guys get to have all of the fun?