Widely anticipated Mini Cooper SE will start at $29,900
Great news! It seems that Mini has listened to their customers and have adjusted their starting price with its new EV. When the car was first unveiled in July, the company set the ballpark to be around $35,000, which is quite a steep price to pay for a Mini. Now BMW has announced that the new Mini Cooper SE will start sales at $29,900.
The grass isn't all but greener though because there are still a few catches. The sub $30,000 price tag might be more of a marketing ploy as there will still be an $850 destination and handling fee - before any tax incentives are applied. Add to this that the new electric Mini will only be able to travel around 146 miles (236 kilometres) which isn't that much of an improvement on the 10-year-old Mini E, a 100-mile demo car. The range isn't even an EPA estimate so it's likely to be even more conservative than the company claims. But to be fair that might be an intentional choice as most people don't commute more than 236 kilometres a day anyway.
Have they done enough
Well the Mini SE will come with all the fancy features like Apple CarPlay, heated front seats, keyless entry, auto rain-sensing wipers and headlights, and driver assistance package. It will also be fairly speedy with 181 horsepowers and instant torque that the electric powertrain will deliver resulting in 0-60 mph times of 7 seconds. But will it be enough? It seems as if Mini has appointed a similar philosophy to Apple, the "if it ain't broke, don't fix it" might well be sufficient to push sales figures, but it doesn't seem that they are trying hard enough to break into the EV scene like many other automotive companies, namely VW, one of their main competitors. But with charismatic looks and awesome looking wheels, this car might appeal to the more "hip" people out there and might be aiming at a completely different niche. All we can do is wait and see how the public will react to this new car and whether or not it will be as successful as the VW ID3 or previous iterations of the Mini.