Image: Steve Hall Photography
The Wiesmann company can look back to a very bumpy road.
Funded by brothers, engineer Martin Wiesmann and businessman Friedhelm Wiesmann in 1988, they were all set to become a successful company for creating very exclusive hand-made sports cars. Based in the small German town of Dülmen, they had a vision of bringing German quality to a new level by building a classic roadster.
After they have moved on from only making hardtops, their first production vehicle came to life in 1993. Having successfully established the MF30 and MF3 roadster, Wiesmann presented a coupé in 2003 - the GT MF4. Right from the start, all Wiesmann cars came with an engine supplied by BMW, mainly taken from the M-series.
And if you have ever wondered what MF stands for… just look at the brother's names.
A great success
Since business went well, Wiesmann was able to move to a new location. But it was not only a new office with some nicer carpet. The new building was a gigantic glass sculpture with the shape of a gecko, their meaningful company logo. It should represent how well their cars stick to the tarmac, just like a gecko to the wall.
The gecko's fall
Wiesmann sold 1,600 sports cars, until in 2013 both, Friedhelm and Martin Wiesmann stepped back from the company und handed the management over to Rolf Haferkamp. About one year later, the company fell into insolvency. The attempt to ward off going into administration failed and a recovery plan was rejected, following an auction of the company properties. Everything seemed at an end in May 2014.
In early 2016, Wiesmann's creditors allowed a take-over by Roheen and Sahir Berry, Indian investors based in London. They paid 5.7 million Euro for the company and invested even more for development and location. Mario Spitzer, a former marketing man from Mercedes-AMG became the new manager and the gecko in Dülmen came back to life.
Now, jumping to the present, Wiesmann announced great news!
The company confirmed that a new Wiesmann sports car will be unveiled in 2019. And truly, service as usual will be resumed: The new car will be powered by a V8 from BMW, just like in the olden days. The "exciting new model" as they announced it, will be built in the Dülmen factory and will be ready within the next two years.
The first celebration of the gecko's return will be held at the Salon Privé Concours d'Elégance at the Blenheim Palace (UK) from 30st August to 1st September.
Thank you very much for reading.
I am open for gecko-related discussion in the comments.