Will the NEW McLaren Artura revitalise the brand?

McLaren's reputation has been under fire from the automotive community - but is this all about to change?

17w ago
18K

It's no secret that McLaren makes some of the most dynamically capable and well-engineered supercars. However, flaws in their manufacturing processes and business hierarchy have left many with a foul taste in their mouth in relation to the brand.

With an abundance of ownership horror stories and poor customer care, used McLarens depreciate faster than they accelerate - which for a McLaren, is really saying something. With a Β£30,000 engine or gearbox failure that could rear its head at any moment, it's understandable why people are fearful of ownership.

However, is this all about to change?

On the automotive podcast 'Behind the Glass', Sam Fane and Tony from Gravelwood Car Sales, spoke about Sam's recent experience with a 720s. He shared that his recent experience with the McLaren press car had been much better than anticipated, and that he thinks "McLaren deserve a second chance". Sam revealed that whilst speaking to McLaren, they told him they are committed to solving the reliability issues by addressing flaws in their manufacturing processes - sounds promising!

Another fundamental issue with McLaren has been their so-called 'churning out' of 'new' models that see very little changes in engine and drivetrain setups. It almost seems like they are selling the same car in different packages, which hasn't sat well with the owners community.

However, the all-new McLaren Artura has finally stepped away from the same old 3.8 litre twin-turbo V8 seen in every single McLaren car since the MP4-12C, that came out around a decade ago. This has been ditched for a 3.0 litre twin-turbo V6, coupled to an electric motor, with a combined output of 680hp and 720Nm of torque.

Interestingly, McLaren has kept a rear-wheel drive setup unlike various other hybrid supercars in its class, such as the Honda NSX which uses an all-wheel drive system to lay its power down.

Whilst it will take a lot for McLaren to rebuild their reputation, we can remain hopeful that production of the Artura in their new Sheffield facility will see a drastic improvement in reliability and build quality. If this happens - and it is a BIG 'if' - we could hopefully see these engineering marvels out on the road, getting the appreciation we know they deserve.

What do you think of the new Artura? Share your thoughts in the comments below and I'll be sure to have a chat with you.

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Comments (23)

  • To give McLaren (Automotive) their credit. They've come from zero to a genuine rival to Ferrari, Lamborghini (backed by the might of VW/Audi let's not forget) etc. In less than 10 years.

    That's not just designing and building the cars, either. This meant new organisation structures. New production facilities built. New staff hired and trained. New processes. New logistics. New techniques etc.

    Quite a remarkable feat.

      4 months ago
    • This is so true. Some of their issues could have been a result of how quickly the automotive segment of McLaren grew in such a short space of time.

        4 months ago
    • 100% agree! I think this is an incredible story worth being told and given a chance to evolve into something greater than it already is. Innovation is not always excellence at first, but it is remembered and changes the world. Keep going...

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        4 months ago
  • Still speculating whether I like it or not. I don’t like how it shares similar looks from the 570S - come on McLaren, let’s see a jaw-dropping design!

      4 months ago
  • sounds rather like a politician speaking,..!!

      4 months ago
  • I applaud McLaren on their technology. But I really can't get behind the way their vehicles look from the MP4-12C (stupid name still) all the way to now. They look unique for sure, but just not beautiful like a Lamborghini or Aston Martin.

      4 months ago
  • This or a Maserati MC20?

      4 months ago
    • I respect the performance of the McLaren, but design was bland even when MP4-12 came out and all afterwards is quite the same.

      MC20 is maybe a good car but same as with Ghibli and QPorte... Too bland for what Maserati should be. Striking,...

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        4 months ago
    • Hmmm difficult one...

        4 months ago
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