Will Toyota Come Back To Racing Games This Year?
Will Toyota make a return to mainstream arcade racing games?
Back in 2017, we found out that Toyota had pulled all of their road cars (Supra, 86, Corolla AE86 etc.) out of just about every racing game game except for Gran Truismo Sport and the Wagan Midnight game series. This has frustrated the gaming community for the last year and a half, but there are some rumors that have been going around the last few months that they could comeback. Before we look deeper into these rumors, let's look at why Toyota pulled out of racing games in the first place.
Why did Toyota pull out of racing games in the first place?
There are several theories revolving around why they pulled out of racing games. The first theory was that Toyota believed that their cars being in video games hurt their sales in real life. This is dumb for two reasons. Firstly, if that were the case, Nissan would be in a crap load of trouble because a lot of their promotions are done through video games and game related things, like GT Academy. Secondly, it's dumb that people believe this claim because it is based on a dumb quote from Toyota higher ups in 2009 saying, "Realistic video games make cars unnecessary", and, "Home game machines are no good. Playing something that realistic makes the need for cars disappear." Now this was a dumb claim that was made 12 years ago and I doubt this is the reason Toyota pulled out of racing games. The other theories make sense. Cars like the A80 Supra isn't what Toyota wanted to be promoted in games because that's not what they are anymore. They wanted to promote their newer models.
The 2020 Supra
2020 Toyota Supra - Photo Credit: Jalopnik
Love it or hate it, the new 2020 Supra will hit the market in the very near future and it's Toyota's biggest car of 2019. Toyota has been promoting the car non stop for several months now. That tells me that they really want people to take interest in the new Supra. One of the best ways to do that is to put it in into a video game. A great start would be to put it in the new Need For Speed game that is expected to release this November. This would be the perfect time to promote their new sports car. Both BMW and Nissan have promoted their new cars using the Need For Speed game. Granted, they did this before their models were officially announced but it is still a great thing to do none the less to try to reach a wider audience. Also seeing a Toyota DLC for Forza games wouldn't be a bad idea.
So will Toyota actually allow their cars to be in games now? Possibly later this year?
I wouldn't throw it completely out of the picture. There have been several indicators that Toyota might comeback to major racing game titles this year. A few months ago, Need For Speed YouTuber, BlackPanthaa, was invited to test the new Supra before it's official unveiling.
I find it interesting that Toyota reached out to a Need For Speed YouTuber to test the new Supra and maybe this was a slight hint that we could be seeing Toyota return to these other games. BlackPanthaa also offers his thoughts about the possiblity of Toyota returning to the Need For Speed franchise.
I want to know what you guys think. Do you think Toyota will return to other racing game franchises other than GT or do you think that Toyota will continue down this stupid path? Let me know in the comments. Don't forget to bump this post if you would like to see more content like this.