- ph: Richard Mille media

This tribe has been a little quiet over the last few weeks so I thought I'd try and stir things up a bit, starting with this Richard Mille RM50-04. It was introduced last September at a private event attended by Kimi Räikkönen and the Alfa Romeo Racing Team.

Watches and cars often go together, they even share fragments of their respective history. Richard Mille is a relatively new name in the watch-making business because it was founded in 2001, that's basically yesterday in horological terms, but the founder and chairman certainly loves his cars and that's probably the reason why RM currently has sponsorship deals with Venturi Formula E, McLaren and Alfa Romeo F1. Not to mention the Chantilly Arts & Elegance Richard Mille, a classic car concourse event which actually includes the brand's name in its headline.

ph: Chantilly Concourse media

ph: Chantilly Concourse media

The RM 50-04 is a chronograph fitted with a split-seconds tourbillon, which is a mechanical element added to the watch escapement, and it features a skeleton case made of titanium and Carbon TPT, titanium and carbon are also used for the movement, which only weighs 7 grams. In this instance, the titanium dial includes a "7", Kimi's racing number.

It is an extremely resistant watch, like most Richard Mille timepieces, and the brand prides itself on that. Richard Mille works with several professional athletes and sportspeople but they do things a little differently. While most brand ambassadors simply wear the watch to have photographs taken while holding trophies, Richard Mille actually encourages its brand ambassadors to wear the watch while performing or playing or racing. Rafa Nadal plays professional tennis games while wearing his RM and during the 2016 Olympics in Rio, South African sprinter Wayde van Niekerk set a new 400m world record while wearing a Richard Mille.

Like other high-end watch manufacturers, Richard Mille has both ladies men's collection but doesn't really have a catalogue in the sense that almost every watch it makes is basically hand-built, purpose-built, customized and/or commissioned. For example, only 30 pieces of this RM50-04 have been produced.

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