Inspired by racing but designed for the city, the CUPRA Ateca was driven on the sky-high circuit by World Touring Car race-winner, Mikel Azcona.
Built in just six days, the track stood 27 metres above the streets of Paris and featured a final turn with a 21 degree incline and allowed Azcona to pilot the 300hp Ateca at speeds of up to 120kmh.
“I've been to racetracks all over the world, but never on one like this with such spectacular views”, admits racer Mikel Azcona.
The track was constructed within sight of the iconic Eiffel Tower, Paris's most famous landmark.Its 324-metre iron structure can be seen from almost everywhere in the city and, for a few days, the Ateca was its lofty companion.
With more than a century between them, the Eiffel Tower has crowned the Parisian skies for 120 years, while CUPRA launched the brand's first model just one year ago.
Far from measuring up to the landmark monument of the French capital, this track will be remembered as the first ever to be built on a rooftop in Paris,
The Eiffel Tower was built using iron and was a revolutionary centrepiece for the 1889 World's Fair. In comparison, the CUPRA Ateca rolled out into the world of SUVs in 2018 delivering 300hp, which made quite an impression on Azcona during the event: “What impressed me the most is the aggressiveness it displays and its power output, in addition to how agile it is in the curves.”
It rains an average of 111 days every year in Paris and the Eiffel Tower has withstood the ongoing effects of corrosion on its metallic structure. On a slick track where water also left its mark on this experience, the rain was no impediment for the CUPRA Ateca equipped with 4Drive four-wheel drive. “Driving in the rain was even more amazing, but it had surprising grip on this slippery track - it was incredible,” stated Azcona.
Every year more than 7 million tourists visit the Eiffel Tower, making it one of the most visited monuments in the world. CUPRA's SUV model also boasts record figures, with more than 7,600 units sold since its launch.