Would you wear these Volvo sneakers?
They’re apparently inspired by the XC40 Recharge
Automakers are constantly exploring new venues and ideas, chiefly because building cars is becoming increasingly difficult (and expensive) due to stringent regulations. There seems to be a new market for car-themed sneakers and Volvo is the latest brand to join the sneakerhead party.
The Swedish brand has teamed up with Casca, a Vancouver-based footwear company, to launch a pair of eco-friendly sneakers, inspired by the Volvo XC40 Recharge.
The soles are made from recycled tyres and the upper is made from recycled plastic bottles. There are numerous nods to Volvo’s design language, with the ‘Thor Hammer‘ linework (inspired by the design of Volvo headlights) and the Swedish flag on the shoe tag.
"We're excited to team up with Casca footwear who share similar values and combine our passions for sustainability, technology, and understated modern design," said Volvo Canada's Managing Director Matt Girgis. "We are committed to setting the highest standards of sustainability in mobility and that goes beyond electrifying our fleet to transforming all aspects of our business."
And the price? $168.