Yes, the new 4 series is ugly, but would that stop you?
What are you going to do, buy an Audi?
The next-generation BMW 4 Series has not yet been revealed in full production-spec, but we all know what it’s going to look like. BMW says their bold new styling direction is influenced by Chinese and American consumer tastes, but even they seem shy to admit they like the new coupe.
I think that it’s a shame, on the 7 series it made sense to me because a big executive is all about presence, bigger is better. That’s why SUVs are set to become this decade's full-size luxury car of choice.
But on a coupe? Coupes are all about styling, they should look sexy. They should catch your eye as they drive past, and they should always make their owner look back as they walk away.
Does this mean that all is lost for the G22 4-series? I don’t think so. The 3 series coupe and 4 series have always occupied a sweet spot in the market. It’s a sports car that you could live with every day. It has four reasonably sized seats, a large boot and a range of powerful, yet efficient engines.
Its rivals, the Mercedes C Class Coupe is a bit soft, and the rear end has never looked quite right to me. The Audi A5 is an incredible looking car, an example of how to do the big grill correctly, but it’s not really a sports car.
It's not all bad
You could argue that the 4 series isn’t a sports car, but the F32 weighed about the same as a Porsche 911, and BMW are held high in the minds of enthusiasts as cars with direct handling and a sweet balance. I know automotive categories are blurred lines, but what more could you want?
In the end, the next generation 4 series is going to be an all-round package, an affordable sports car, which you can use easily every day.
I’m sure we’ll get over the looks eventually, a number plate will partially cover up the grill, and failing that I’m sure someone will design a totally new bumper before you can say ‘Buck-Tooth’.