Yet another watch you can hardly tell the time on (and I love it)
Meet the M.A.D. Edition x MB&F
This is becoming a bit of a series. "Watches you can't tell the time on". Some love it, some hate it. I stand in between. I too, like many people, believe that even though timepieces are essentially outdated as a way of telling of time, it is still important that you can actually read the time at a glance but at the same time I just love watch design and if I see some aesthetic merits in the watch, I don't necessarily care.
The latest addition to the 'watches you can't tell the time on' series is made by M.A.D. (Mechanical Art Devices), an art gallery created by MB&F, a Swiss watch maker founded in 2005 by Maximilian Büsser. It's called the M.A.D. Edition and it is the first wristwatch to bear the name 'M.A.D.' because ordinarily that's used for installations and/or clocks, while MB&F creates the watches.
From owl-shaped timepieces to flying tourbillons
18 pieces available from M.A.D. Galleries in Dubai, Geneva, Hong Kong and Taipei
MB&F timepieces normally cost north of €50,000 but this is priced at 'just' CHF 1,900+VAT. And I love the strap. So how do you tell the time? By looking at it from the side. The 42 stainless steel case houses a ('reversely-mounted') Miyota-sourced (821A) automatic-winding movement with 21 jewels and 42 hours of power reserve. It features a domed domed sapphire, revealing a triple-blade rotor and mineral crystal to reveal the lateral hour and minute indications.
I know that the 'lateral time indication' idea sounds a bit odd but if you think about it, it means you can tell the time without having to look at the watch, when you're driving or when your typing stuff on your laptop, like I'm doing now. It's a bit M.A.D., innit? (Sorry, couldn't resist).