You can now have BMW art cars in your living room
A whole 360-degree immersive experience
When it comes to art cars, one carmaker takes it rather seriously - BMW. And now, to promote this act of artistic expression, the carmaker has partnered with the art app Acute Art. Instead of stowing it away inside a factory or a museum, for the first time, these art cars would be uploaded on the cloud for everyone to see via augmented reality.
On the occasion of 50 years of BMW Group Cultural Engagement, these art cars were made to enter the digital realm. Users can experience these vehicles, inside out and the entire 360-degree angles, and stage them in any location the user desires. The credit for this immersive experience goes to Acute Art’s unique photogrammetry technology that scans the car from all angles, capturing the art detailing on the car’s surfaces.
The app’s debut saw ten art cars listings put up by BMW. The plan is to introduce up to nine vehicles every two weeks after that. Amongst the initial ten, the first car is one of the most famous art cars ever - the 1975 BMW 3.0 CSL Race Car, conceived by French race car driver Herve Poulain and founder of BMW Motorsport Jochen Neerpasch.
The other cars up for view are Michael Jagamara Nelson’s BMW M3 1989, Ken Done’s BMW M3 1989, Matazo Kayama’s 1990 BMW 535i, Esther Mahlangu’s 1991 BMW 525i, Jeff Koons’s 2010 BMW M3 GT2, 2010 and John Baldessari’s 2016 BMW M6 GTLM.
The Acute Art app is free to download on the Google Play and Apple App Store.