Bugatti, as we known for years now, they are a company that makes highly exclusive cars. Their cars command huge prices and for good reason, they are magnificently engineered and are capable of incredible speed.
So how do you buy a one-off Bugatti then? Well, you don't. In contrast, what Lamborghini is now doing is providing you have the funds, they will build the car of your dreams essentially. This is Lambo's strategy for making one-off cars going forwards, it allows the customers to be creative.
However, Bugatti is not Lamborghini and so they will not build cars according to your specifications! They are very clear on this and no amount of money can commission Bugatti to make a car for you. Bugatti dreams up the concepts themselves and then they create prototypes. After they are sure that they wish to build this car, then they approach a handfull of clientele and ask them whether they would like to buy this one-off Bugatti. The La Voiture Noire was born from this sort of ideology and according to Bugatti, it'll be the first of many one-off cars to come. They weren't expecting much demand for these highly exclusive cars but they have been taken aback by the demand for these lavish cars. The La Voiture Noire features a 8 litre, 16 cylinder quad turbo producing nearly 1,500 bhp. And the price for this one-off masterpiece? An eye watering $19 million making it the most expensive new car ever to be sold.
While Bugatti are very clear on what they do and what they don't do, they are still willing to entertain the customers requests such as the six tailpipes on the Noire which were specifically requested by the mystery customer. Bugatti agreed that they could make this happen and thus the Noire has six exhausts.
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Words by Matthew D'souza and picture from Bugatti Media.