- Screenshot of @BMWUSA Tweet

You have to love BMW's Halloween wishes

1w ago


BMW has a healthy rivalry with Mercedes. Over the years both companies have made jokes directed at each other in ads, social media posts and even retirement of important people. This one however turns what is a long-lived rivalry into some light hearted fun to wish everyone Happy Halloween.

I have often wondered whether they plan this because it is like an equally matched tennis match or a friendly boxing bout. Both have brilliant jokes and have no shame in telling the world, and that is a very good reason to love both BMW and Mercedes.

Mercedes were quick to fire back, poking fun at the enlarged grilles that have dominated much of the conversation surrounding up-and-coming BMWs.

A healthy reminder that behind every car brand is a story and an urge to be more than just four-wheels and metal.

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Comments (46)
  • Very very nice πŸ˜‚πŸ˜‚πŸ˜‚πŸ˜‚πŸ˜‚ Audi also has to join in

    12 days ago
    4 Bumps
  • Fun exchange; I’m more of a Mercedes man myself these days, what with BMW slowly abandoning the fun car world in favor of bland appliances and cookie cutter SUVs, but it’s good to see both their marketing departments at work being amusing

    9 days ago
    1 Bump


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