You should watch this indie movie about Porsche joining Formula E
Porsche has been wearing its marketing hat recently. The Stuttgart-based brand followed... itself on its road to Formula E with a film crew, shooting a whole docu-film about what happened in the few months preceding their first race in the all-electric series. In fact, the movie is indeed titled "Road to Formula E". Produced by Porsche, directed by Porsche and starring Porsche. Brilliant.
Porsche is diving head first in the EV world, having fundamentally prioritized electric car racing over everything else and, par for the course, having recently introduced the Taycan. That's why it should come as no surprise that they wanna do things right, and they want you to watch them do it. Hold on, that sounds wrong. Anyway, you know what I mean.
The documentary is available on the Porsche Newsroom website, it is a 26-minute video and doesn't require any form of registration to watch, you just click play. It follows the TAG Heuer Porsche Formula E Team and documents what happened (and what didn't) behind the scenes, providing viewers and Porsche fans with insights into the world of Porsche. The team's debut at the Diriyah E-Prix in Saudi Arabia did make the cut, in case you were wondering.