Your Digital Shortcut to the Techno Classica 2019

The Techno Classica await visitors until Sunday and here is a recap of what to expect when visiting one the best classic car events in the world.

2y ago
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This Wednesday the Techno Classica opened its gates and will await visitors until Sunday the 14th April. This car show is among my favourite car events and secured a podium finish on the best list of my favourite automotive experiences year after year.

The Techno Classica is also one of the most important classic car events in the continent, and would probably make it to the top in a worldwide list too. To give an idea, it takes a full day to walk through without really dropping anchor anywhere. Even if there are plenty of reasons to stop…

The size of the Techno Classica is truly impressive. 1250 exhibitors from over 30 countries are showcasing their very best, and the exhibition can hardly be covered on foot in a single day: 21 halls and their open air surrounding on 120,000 square meters offer plenty of sights.

Apart from the show’s sheer size, the real value added is the factory presence that makes the top-tier events reach far beyond a traditional second-hand car fairs. Considering the nearly 200.000 visitors, manufacturers increasingly recognize the advertising potential of top-tier classic car shows. Essentially, Techno Classica resembles now a lot to the Frankfurt Motor Show but with classic cars.

This year’s show celebrates the 30th anniversary of the Techno Classica, and raises the bar again combining novelties with traditional strengths.

More than 20 automobile brands are represented by exquisite exhibits on factory stands provided by factory museums, national associations or car clubs.

The organisers added another major auction house Sotheby’s to the traditional main player Coys, and I can already tell, the newcomer raised the game considerably.

The Techno Classica also secured the participation of the “Big Five” of auto museums (Beaulieu, Louwman, Autoworld, the Cité and MAuto), but many other events rented space to increase awareness.

As for the other usual ingredients, car clubs collectors and major trading houses are all on board.

In the coming days, I will provide more details about the individual stages, that take many hours to walk, but a bit more time to write about them in details.

FOR SIMILAR EVENTS, CHECK OUT MY ULTIMATE AUTOMOTIVE EVENTS CALENDAR:

VOLVO PAIRS ART DECO FLAIR WITH A EUROPEAN PREMIERE AT THE TECHNO CLASSICA

As for the first detailed posts I started with the middle weights: some of the import brands prepare with stronger show than the German Brands. Volvo is traditionally strong at the Techno Classica, combining past and present:

ALFA ROMEO’S PROUD F1 HERITAGE SHINES THROUGH

The FCA Heritage keeps the memories of traditional brands Fiat, Alfa Romeo, Lancia and Abarth and this year’s show focused on Alfa Romeo's racing spirit and its Formula 1 comeback.

JAGUAR FLASHES ELECTRIC DRIVETRAINS FOR THE MODEL YEARS 2019 AND 1961(!)

Jaguar Land Rover Classic thus completely electrified its fleet they brought to the Techno Classica. In one hand the electric-powered Jaguar E-Type Zero celebrated a European premiere.

For the electric mobility of the present, Jaguar exhibited the electric I-PACE is with the livery of the Viessmann Etrophy Team Germany.

SPORTS CLASSICS LONDON’S ASTON STAGE MAKES YOU FORGET NEWPORT PAGNELL’S ABSENCE:

Aston Martin HQ was not present in Essen, at least not officially. Nevertheless, the UK based Sports Classics London brought half a dozen classic Aston Martin (mainly DB5s) exhibited in a simple white but flawlessly elegant stage, that I actually liked more than the official stage in Paris.

FERRARI SHOWCASED NIGEL MANSELL’S FERRARI F 40, ALONG WITH A FEW RARITIES

For the stages of Skoda, Seat, Peugeot and Citroen visit the summary:

AUDI BRINGS US ON A TRAVEL TROUGH SPACE AND TIME:

BMW CELEBRATED THE 90TH ANNIVERSARY OF ITS FIRST PRODUCTION CAR

PORSCHE’S BIRTHDAY BOY WAS THE PORSCHE WE ALL TRY TO FORGET

Mercedes celebrated my favourite concept car of all time

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Comments (8)

  • That looks like an amazing show! Anyone know what the orange Merc is from the cover photo please?

      2 years ago
    • The Merc C111 is part of the permanent exhibition in the Merc Museum ( egzostive.com/mercedes-museum-2018-en/ ). They keep a huge vault of concepts and famous vehicles, and there are temporary exhibitions to showcase them.

        2 years ago
    • As for the Merc stage, I plan to cover them in a separate post later this week. I you came back later, there will be more here too :)

        2 years ago
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