Drivetribe Announces Exciting New Partnership with NILFISK

DriveTribe is proud to announce a new long-term partnership with Nilfisk, a global leader in cleaning solutions, marking the start of a collaboration that puts cutting-edge clean tech in the spotlight for car lovers everywhere.

The partnership kicks off with an original slate of video and social content designed to showcase how Nilfisk’s advanced cleaning tools bring a new level of care, precision, and pride to automotive ownership. From pressure washers to wet & dry vacuums cleaners, the Nilfisk range will be put to the test across DriveTribe’s fleet of project cars, with each presenter getting hands-on to show what modern cleaning innovation looks like in action.

Nilfisk will also have a presence at DriveTribe Live 2026, where attendees can get up close with the gear featured on the channel.

“This is a brand that really gets the importance of care, detail, and presentation – core values for anyone passionate about cars,” said Dave Murdoch, Managing Director at DriveTribe. “Nilfisk might not be the first name people associate with motoring content, but that’s exactly why this is exciting. It’s fresh, unexpected, and hugely relevant to how we actually maintain and enjoy our vehicles.” 

“Exceptional cleaning is about protecting what you care about – with precision, consistency, and the right tools. That’s been our mission at Nilfisk for over a century. Partnering with DriveTribe allows us to connect with a passionate automotive audience who understands the value of maintaining their vehicles the right way,” said Fiipa Silva, Marketing Specialist at Nilfisk. “This partnership with DriveTribe gives us a chance to champion the role that high-quality cleaning plays in keeping cars looking and performing their best.”

This launch series is just the beginning. With more collaborations already in development, the partnership between Nilfisk and DriveTribe aims to bring innovation, education, and entertainment to car fans in equal measure.