DriveTribe, the global leader for automotive enthusiasts, is proud to announce an exciting new partnership with LG. Building on its momentum and growth from 2024, this collaboration not only broadens DriveTribe’s reach but also positions the brand at the forefront of a new way to consume media. By bringing high-octane automotive content to LG’s innovative FAST (Free Ad-Supported Streaming TV) platform, LG Channels.
2025: The Year of DriveTribe and FAST
DriveTribe makes its debut on LG Channels, offering fans a unique viewing experience with a mix of high-octane classics and exclusive new content available only on LG Channels.
This partnership is more than just about content—it’s about transforming how fans engage with the automotive world. For DriveTribe, this partnership is a chance to amplify its reach, connect with new audiences in an innovative way, and redefine what it means to be a leader in automotive media.
“Partnering with LG is more than a milestone for DriveTribe—it’s an industry statement,” said Dave Murdoch, Managing Director of DriveTribe. “We’re not just enhancing our platform and reach; together we’re leading the way in redefining how global audiences can engage with automotive content.”
Co-Founder and Creative Director Richard Hammond said “Off the back of an incredible 2024, this collaboration isn’t just the next step – it’s the logical leap forward. Ready to fuel DriveTribe’s continued growth and be a step to ensure 2025 isn’t just another year, but the year…”
Why LG Channels?
The rise of FAST channels is nothing short of revolutionary. In an era of subscription fatigue, where consumers juggle multiple paid streaming services, LG Channels offers a cost-free solution that delivers engaging, premium content supported by ads. LG’s FAST platform stands out as a leader in this space, delivering seamless viewing experiences to millions of users.
“LG Channels is redefining the entertainment landscape,” said Matthew Broughton, Director of LG Europe Smart TV Content & Services. “We’re excited to partner with DriveTribe, a brand that shares our vision for delivering top-tier, engaging content to audiences worldwide.”
The FAST Revolution
FAST isn’t just an alternative to traditional viewing — it’s the future of entertainment. Recent research highlights its growing dominance:
- Consumer Appeal: Over 80% of smart TV owners are aware of FAST channels, with more than half actively using them.
- Cord-Cutting Movement: Two-thirds of CTV users say FAST channels are replacing cable and satellite TV, driven by their accessibility and range of content.
- Affordability: More than 80% of viewers prefer FAST channels to paid subscription services, finding them a more sustainable way to access entertainment.
- Brand Engagement: FAST viewers are highly receptive to ads, creating unique opportunities for brands to connect with engaged audiences.
For LG Channels, the platform has become a standout in the space, boasting awareness levels of 90% among LG TV users and regular use by nearly half. With DriveTribe joining its lineup, LG Channels is cementing its position as a go-to destination for premium, automotive content.
THE JOURNEY BEGINS NOW
DriveTribe takes a big step into 2025 with this new exciting chapter and partnership with LG Channels. Get set for the launch of this new channel debuting March 2025.