DriveTribe is proud to announce the renewal and extension of its partnership with Gtechniq for the fifth consecutive year. Renowned for their cutting-edge formulations, Gtechniq develops specialised ceramic coatings, sealants, and detailing products engineered to protect and enhance the appearance of cars, boats, and bikes. With a relentless focus on performance, durability, and scientific precision, Gtechniq’s solutions continue to set the benchmark — outshining and outlasting their competition.
CLEANING UP THE COMPETITION
The long standing partnership has consistently driven exceptional engagement and impact across DriveTribe’s extensive digital platforms. In 2024 alone, content collaborating with Gtechniq achieved leading metrics, generating 56,603,214 impressions — achieving over 2.1 times higher than the set KPI. With nearly 5 million video plays, resulting in a huge 455,000 click-throughs. Some outstanding figures which underscore the partnership’s effectiveness in reaching and engaging the automotive audience.
Commenting on the milestone, DriveTribe’s Managing Director, Dave Murdoch, stated:
“Our partnership with Gtechniq has always been all about innovation, quality, and a shared passion for automotive excellence. Over the past four years, we’ve hit the sweet spot with engaging content that showcases the benefits of Gtechniq’s top-notch products. It’s been a great collaboration, and we’ve got some exciting ideas in the pipeline for 2025. I’m confident our upcoming initiatives will resonate with our community and drive even more engagement.”
Dominik Berry, Head of Marketing at Gtechniq, echoed this enthusiasm:
“At Gtechniq, science, innovation, and a passion for perfection drive everything we do. Our partnership with DriveTribe has been invaluable in demonstrating how our ceramic coatings and maintenance line deliver real-world results for both enthusiasts and professionals. Celebrating five years together is a testament to our strong collaboration and the incredible reach of the DriveTribe platform. We’re excited to push boundaries even further in 2025, bringing more cutting-edge solutions to the automotive community.”
WHAT TO EXPECT NEXT IN 2025:
DriveTribe and Gtechniq are set to elevate their partnership with even more engaging video content and social activations. In 2025, DriveTribe will showcase Gtechniq’s premium car care products in an all-new content series, highlighting real-world applications on a variety of vehicles. We’ll be exploring everything from high-octane, engineered automobiles to getting hands-on with more obtainable vehicles, featuring some of our favorite DriveTribe talent.
Gtechniq will return as a proud sponsor of the “Show and Shine” competition at DriveTribe Live 2025, now hosted at the iconic Bicester Heritage. With a larger venue and an expanded lineup of experiences, this event will provide the perfect platform for in-person brand engagement and activation.
SHINING A LIGHT ON WHAT’S NEXT
The 2025 Gtechniq video integrations and social media content are set to roll out on DriveTribe’s YouTube, Instagram, and Facebook channels, putting Gtechniq in front of millions of passionate car enthusiasts.
This collaboration is a fantastic opportunity to boost Gtechniq’s brand visibility and connect with DriveTribes vast automotive community. Get set for the first wave of content coming your way in the next few months.