Video production is an essential way for businesses to communicate with their audience. Whether it’s a promotional video for a new product, an explainer video to showcase a service, or a training video for employees, video is a highly effective medium for getting your message across.
However, we often see businesses are hesitant to get started because they’re not sure how much a video will cost them.
The truth is, video production isn’t as straightforward as that. There are lots of variables that can dictate the price of a video being produced. These can include locations, the equipment needed, the level of edit that is required, the general output, and so much more.
Each of these variables impact the final cost of the video, and so it’s not always possible to give a simple answer to the question of how much a video will cost, without further input from you.
So, how should you approach getting started with video production? Put together a clear brief of what you are looking to have produced, and think about how much that is worth to you.
By having a clear idea of the message, you want to communicate, the intended audience, as well as what you are looking to spend, you can work with a video production agency to develop a plan that fits your goals and budget.
Don’t be afraid of sharing your budget, we have it all too often where a client is hesitant to share their budget. Your budget will dictate the size and quality of production that we are able to offer. There is no sense in us putting together a quote including studios, road closures and the like, if you know you are only looking to spend a couple of thousand pounds.
We’re not looking to get an upper hand, simply just trying to spec the appropriate video to suit your budget and requirements.
The more time given to a project, the better the end result. It’s better not to leave a video production agency guessing the level of quality they should be quoting for.
The same video could be shot with a £5,000 budget as a £25,000 budget. If the budget is utilised correctly, the £25,000 video will stand out significantly to the £5,000 one.
The difference will be the time invested in shooting and editing, locations potentially secured, talent used etc. It isn’t going to be the exact same video with an additional £20,000 margin for the production agency. You know how much you want to spend, let your production agency know and they can indicate what is possible!
At DriveTribe, we price our video production services based on time and expenses. By default, we aspire to do the best possible job, always. By knowing your brief and budget, we can confirm if we can do the job, and do it right. If we believe we won’t be able to do your video project justice, we will tell you up front.
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When it comes to creating the brief, think about what you want to achieve with the video. What is the message you want to communicate, and who is your target audience?
Do you want to use actors or employees, is there any narrative through said personnel or voice over, and what sort of location do you have in mind? These are all important factors that can impact the final cost of your video.
We offer a range of video production services at DriveTribe and specialise in the automotive sector. We cover everything, corporate videos, social media videos, event videos, new product launches, advertising campaigns, press support and much more.
We work closely with our clients to ensure that their vision is brought to life in a way that is both effective, and in accordance with their budget.
So, if you’re in the market for automotive video production for your business, make sure you have a clear idea of a brief and budget. This will allow you to work with a video production agency to develop a plan that fits your goals and that you can then get the most from. If you are looking for a suitable Automotive Video Production Agency for your next project, feel free to get in touch.
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