Famous for building sporty, exciting and value-for-money cars. DriveTribe will be collaborating on a three-part series showcasing the latest cutting-edge electric vehicle technologies from MG.
Combining DriveTribe’s vibrant online platforms and large social media following with MG’s new generation of EV’s. The partnership aims to deliver valuable, entertaining video content and engaging social posts to millions of automotive enthusiasts worldwide.
UNVEILING THE SERIES
The series will spotlight MG’s newest electric vehicle offerings, highlighting their unique selling propositions both on the racetrack and as everyday drivers. With a focus on style, performance, and sustainability, to reflect the shared commitment of both brands to automotive culture and the future of driving.
DriveTribe has crafted a robust marketing strategy for MG, designed to enhance awareness of the brand and its key EV models which are featured in the series over the next four months. DriveTribe will be leveraging the best talent to create compelling video content to resonate with their audience.
MAKING A RECORD-SETTING START
There’s no better way to launch this partnership than by establishing a high benchmark. The mission was clear: set the fastest lap time for an electric production car. The first episode features the MG4 X-Power and the MG Cyberster, showcasing their capabilities during a road trip from the iconic Forth Rail Bridge to Knockhill racetrack.
Against the backdrop of one of the UK’s most renowned racing circuits, Ben Collins pushes the MG Cyberster to its limits, achieving a remarkable lap time of 59.95 seconds, surpassing any previous records set by competing models.
“Partnering with MG represents a strategic move for DriveTribe,” said Dave Murdoch, Managing Director of DriveTribe. “MG exemplifies true innovation in the EV sector. Setting the lap record at Knockhill is just the beginning; this collaboration will transform our community’s perception of what electric vehicles can achieve. We’re poised to take this to the next level.”
READY FOR WHAT’S NEXT?
The DriveTribe and MG series will debut on YouTube on November 20th across DriveTribe’s channels, marking a significant milestone for both MG and DriveTribe. We aim to elevate MG’s brand visibility and connect with a diverse automotive audience through our influence and audience.