Contrary to standard posts, Reels have a number of benefits that are worth considering.

Larger audience – Reels have their own section within the Instagram app, this gives even the smaller accounts potential to be seen by a large audience. This in turn can increase reach, engagement, promote growth and drive traffic to your profile.

Hashtags can help with this too. They are used to separate content into niche sections, where users can find content relating to specific interests. For example, the hashtag #photography has over 1,000,000,000 posts.

In contrast, using specific, targeted hashtags can be beneficial too. If users are looking for certain content, they are more likely to come across your posts and as a result, engage with your content.

It is beneficial to have a mix of both popular and specific hashtags. 

Promotion

If you are a business wishing to promote a product or service, Reels are your secret weapon. Reels make it easy to create shareable, engaging content that will promote your product or service. Think of them like a mini advert. You can actually make them yourself, or it could be a good opportunity to bring in the experts – a suitable production company that can maximise your chances of creating a successful Reel. 

Brand Presence

As social media has seen huge growth over the last ten years, brands and products are becoming prevalent through platforms such as Instagram or TikTok.

With 4.9 billion social media users reported as of 2023, having a presence on these large platforms is vital. It’s both easy, and affordable to reach potential customers and gain traction behind your brand.