IT HUMANISES YOUR BRAND
This goes back to the saying ‘people buy from people’. Having videos behind your brand that show employees and what your business is like, gives your business a personality. It also builds trust within your audience.
Especially with social media video content, you’re opening the doors to the potential reach of billions of people. If the video content is successful and creates interest, this will drive traffic to your website and lead to conversions.
EASIER THAN EVER TO CREATE VIDEO CONTENT
With the evolution of smartphones, it’s as easy as point and click to film a video. Short social media videos can be created quickly at the hands of your smartphone!
Thanks to technology, you can share videos whenever, wherever, and to whoever. We all enjoy video content, and we are more likely to share it with friends or family vs other types of content.
CREATES A REACTION
Unlike text alone, videos can evoke strong emotions, such as happiness, laughter, sadness, and love. With these emotions, customers are motivated to take action. That could be sharing the video, or following the call to action.
WHY WOULDN’T YOU?
On average, people watch 19 hours of online video content per week. That’s a staggering 41.16 days’ worth of content watched per year, per person. It’s no wonder that so far in 2023, 86% of businesses are using video in their marketing plans. Why wouldn’t they?