In the past six months, we’ve expanded our talent roster significantly, welcoming two exciting additions to the DriveTribe family: former Top Gear Stig and renowned stunt driver, Ben Collins, and Izzy Hammond, upcoming personality in the world of social media and daughter of Richard Hammond. They now join our esteemed presenters Mike Fernie and Richard Hammond on the channel.
Our initial collaboration with Ben Collins proved immensely successful, with Ben’s videos garnering over 1.6 million views and 30 million impressions. Building on this triumph, we’re thrilled to have Ben join us as a permanent presenter and ambassador for our brand in the automotive industry.
Izzy Hammond made a dynamic entrance onto the DriveTribe scene in October 2023, embarking on an off-roading adventure alongside her father in the powerful Ram TRX. Her debut left an undeniable mark, amassing over 4 million views and 53 million impressions, accompanied by a flood of positive comments insisting for more of Izzy.
Since her debut, Izzy has consistently injected a fresh perspective into the automotive world with every appearance. Her relatable charm and genuine demeanour have quickly endeared her to our audience, making her a cherished presenter on the DriveTribe channel.
Dave Murdoch, DriveTribe’s Managing Director, expressed genuine excitement about the duo joining the team, stating, “Ben Collins is an undeniable icon in the automotive world, seamlessly transitioning into an engaging and charismatic presenter since shedding The Stig’s helmet. Izzy Hammond brings a refreshing presence to our platform that resonates with both our team and viewers. We’re eager to see the fresh, new content our new additions will bring to the channel.”
In response, Izzy Hammond echoed this enthusiasm for her new role as a DriveTribe presenter saying “I’m thrilled to bring a unique perspective to the DriveTribe channel. It’s exciting to engage with a diverse audience, especially those who may not be deeply knowledgeable about cars”.
Ben Collins, also excited for this new chapter stated “I’ve had the pleasure of collaborating with the DriveTribe team in various capacities for many years, and I’m thrilled to deepen my connections with them as a permanent presenter on the channel”
Stay tuned for more captivating content featuring Izzy and Ben alongside our exceptional presenters, Mike and Richard, on both the DriveTribe channel and our second channel, More DriveTribe.