A WINNING FORMULA: DRIVETRIBE AND LIQUI MOLY PARTNER AGAIN FOR THE FIFTH CONSECUTIVE YEAR
DriveTribe is excited to announce the extension of its long-standing partnership with LIQUI MOLY for the fifth consecutive year. This partnership comes on the heels of LIQUI MOLY’s record-breaking financial performance, with the company surpassing one billion euros in sales for the first time in its history.
This remarkable milestone highlights LIQUI MOLY’s continuous growth and strong market position as Germany’s most popular brand of motor oils.
In addition to motor oils, LIQUI MOLY is also known for its range of additives and car care products, which solidify its reputation as a trusted name in automotive maintenance.
Over the past four years, the partnership results have spoken for themselves. In 2024 alone, DriveTribe’s content featuring LIQUI MOLY reached millions of automotive enthusiasts, amassing over 5 million video plays and surpassing 54 million impressions. Proof that the partnership drives real impact, capturing the imagination of a global audience and transforming brand awareness into lasting engagement.
Commenting on this milestone, DriveTribe’s Managing Director, Dave Murdoch, remarked: “This partnership is a perfect example of what DriveTribe does best—creating high-impact, engaging content that delivers real value. We’ve worked side by side with LIQUI MOLY for five years, seamlessly integrating their offerings into our organic media. As we head into 2025, our focus is sharper than ever: pushing our own creative boundaries and taking this collaboration to the next level.”
Sina Ataei, Head of International Media Relations at LIQUI MOLY, echoed this sentiment: “We are delighted to extend our partnership with DriveTribe. Our shared audience and mutual commitment to quality have made this collaboration uniquely successful. The synergy between our teams is one of the key reasons we have reached this milestone. Looking ahead to 2025, we have more ambitious and exciting projects in store than ever before.”
WHAT’S IN STORE FOR 2025?
In 2025, DriveTribe and LIQUI MOLY are set to push the boundaries of automotive content with a brand new project car series. This four-part series, along with two standalone feature episodes, will take on a challenge to push the limits of performance, engineering, and creativity. The goal is simple: to set a new industry benchmark while bringing maximum visibility to our partnership with LIQUI MOLY.
This commitment is reinforced by a new two-year contract extension between DriveTribe and LIQUI MOLY, ensuring continued innovation, impactful content, and deeper audience engagement.
DRIVETRIBE LIVE 2025 – BIGGER, BETTER, NOW AT BICESTER HERITAGE
LIQUI MOLY returns as a proud sponsor for DriveTribe Live, now hosted at the renowned Bicester Heritage on Saturday, August 30, 2025. With a larger venue, increased capacity, and more action-packed experiences, this event will be a prime opportunity for in-person activations and direct audience engagement.
READY FOR WHAT’S NEXT?
The DriveTribe x LIQUI MOLY series debuts in Q1 2025, marking a major milestone for both brands. The objective? To elevate LIQUI MOLY’s visibility and connect with a wider automotive audience through powerful, engaging content.
Stay tuned—this is just the beginning.
WELCOME TO RICHARD HAMMOND’S BRAND NEW COMPOUND!
After selling off a bunch of his cars to raise some funds, Richard Hammond then set about building a new home for his classic car restoration business.
DriveTribe was invited along to the open day of his new compound, and Mike turned up in the new DT filming car to see what was what.
RICHARD HAMMOND DRIVES HIS FINISHED PROJECT CAR FOR THE FIRST TIME!
We’ve seen Richard Hammond’s Jaguar XK150 restoration from the beginning here on DriveTribe, and now it is fully finished and ready to hit the road.
Watch as Richard revs out that stunning XK engine and shows off its lovely leather straps.
A DAY IN THE LIFE OF RICHARD HAMMOND
Have you ever wondered what a full day in Richard Hammond’s life looks like?
Well, we followed him around for a day of filming for discovery+, as well as tending to some family chores and vehicle juggling.