Drivetribe Announces Exciting New Partnership with CarMats.CO.UK

Drivetribe is excited to announce the beginning of a brand-new partnership with CarMats.co.uk, kicking off a long-term collaboration between two brands that share a deep love for all things automotive.

The partnership launches with video and social content focused on showcasing how CarMats.co.uk brings personality, practicality, and premium quality to drivers everywhere. The content will feature a mix of engaging, creative content tailored for the Drivetribe community – highlighting the often-overlooked impact of a good car mat.

The partnership with CarMats.co.uk will also leverage all that DriveTribe has to offer as custom mats will be designed and produced for all of DriveTribe’s cars and will allow DriveTribe’s line-up of presenters to personalise their own mats for the interiors of their vehicles. 

CarMats.co.uk will also be exhibiting at DriveTribe Live (Bicester Heritage, 30th August) and attendees will get a chance to see some of the custom design for themselves as well as being able to place their own orders. 

“This is the start of something bigger,” said Dave Murdoch, Managing Director at Drivetribe. “CarMats.co.uk is a brand that understands car culture and is a natural product fit with our content and audience. We’re really excited about where we can take this partnership and what designs our presenters will opt for. I imagine Mike Fernie will want some kind of Tartan for his cars!”

Ash Young, Founder of Carmats.co.uk said “We’re thrilled to be partnering with DriveTribe, a brand with genuine motoring heritage. As avid followers of the channel, we’re excited to collaborate with the presenters to create personalised car mats that will add a unique touch to their project cars.”

This initial series is just the beginning, with more content, campaigns, and collaborations already in the pipeline.