THE CHALLENGE

DriveTribe was challenged with increasing awareness of Liqui Moly’s products, including increasing traffic to its Instagram account.

There was also a need to prevent the high number of deliverables from oversaturating the target audience.

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THE SOLUTION

EXPOSURE

Created a year-long content plan, which included hero videos, social videos and posts.
This was drip-fed throughout the year to achieve constant exposure.

PRODUCTS

Each piece of content highlighted a different product, and the content produced ranged from educational ‘how to use’ guides, to fun, wider motoring related questions such as what car would they buy for £1,500.

COLLABORATION

Reformatted the style of social media posts so they could fit organically into Liqui Moly’s Instagram feed, which in turn, allowed for collaboration posts between DriveTribe and Liqui Moly.